Neova
A high-performance sportswear brand built exclusively for tennis players, blending modern fabric tech with a bold, vintage fashion aesthetic. They approached MUD/Studio to help sharpen their digital identity and create a brand that matched the intensity and precision of their gear.
We built a sleek, high-impact web experience in Framer that mirrored the energy and momentum of competitive tennis. From kinetic typography to a dynamic product showcase, every interaction was designed to serve both style and speed.
We crafted a visual language that felt athletic without being cliché—drawing from the court’s geometry and a gritty color palette inspired by clay, asphalt, and sweat. The result was a clean yet powerful identity that elevated Grandline beyond typical sportswear tropes.
